SMILE PRINCESS is a Japanese voice actress unit formed as part of the Puraore! franchise. Built around the project’s cast and music activities, the group became one of the franchise’s recognizable anime-linked musical acts.
On March 31, 2023, Riku Masuda announced that she would take a hiatus from voice acting and step away from SMILE PRINCESS. Shortly after, on July 30, Azusa Tsujimori joined the unit, continuing its lineup during the later phase of the project.
The group’s final activity was marked by the digital release of Mob kara Hajimaru Tansaku Eiyuutan Special ED "MOVE ON BABY" on August 18, 2024. After that release, SMILE PRINCESS ended its activity, closing its run within the Puraore! franchise.
The lineup included Satomi Hongou, Mayu Sagara, Asuka Shioiri, Yurika Moriyama, Saika Kitamori, Yoshino Aoyama, and Azusa Tsujimori, with Riku Masuda as a former member. This roster and its franchise-based identity define SMILE PRINCESS as a notable part of contemporary anime voice actor music projects.
