BE:FIRST

BE:FIRST is a Japanese seven-member boy group formed by BMSG through the audition project THE FIRST. Since their debut in 2021, the group has built a strong reputation for polished vocals, rap, sharp choreography, and a performance style that blends pop, R&B, and hip-hop influences. The group debuted with "Gifted." and quickly stood out in Japan’s pop scene for their technical skill and stage presence. Their sound balances melodic hooks with energetic arrangements, giving BE:FIRST a modern identity that appeals to listeners looking for both mainstream accessibility and performance-driven artistry. As their career developed, BE:FIRST continued expanding their catalog with releases such as the debut album BE:1 and the later full-length release Mainstream. These works helped establish the group’s image as one of the most visible new acts in contemporary Japanese pop, with a style shaped by strong choreography, dynamic vocal layering, and a confident urban-pop edge. BE:FIRST remains notable as a carefully produced idol-adjacent boy group with a distinct musical identity. Their rise has been closely tied to BMSG’s artist-first approach, and their catalogue has made them an important name for fans of current Japanese pop music and performance-focused vocal groups.