RIIZE

RIIZE is a South Korean K-pop boy group formed by SM Entertainment and introduced in 2023, with an official formation date of July 31, 2023. The group has drawn attention for a polished image, a strong performance focus, and a sound that blends pop, dance, and contemporary R&B influences. Its lineup includes 승한, ANTON, 은석, ショウタロウ, 소희, 성찬, and 원빈. From the start, RIIZE positioned itself around the idea of growth in real time, using songs and visuals that emphasize movement, emotion, and youth. Their debut release, "Get A Guitar," established that identity with a bright, rhythmic style that helped define their early direction. The single also introduced the group’s hook-driven approach, which pairs clean production with choreography-centered stage performances. As RIIZE expanded its discography, tracks such as "Get A Guitar" and "Talk Saxy" helped showcase a more confident and versatile approach, balancing melodic pop appeal with sharper dance-pop energy. The group continues to build its profile around accessible hooks, modern styling, and an evolving sound aimed at a broad audience, making RIIZE one of SM Entertainment’s notable newer acts in contemporary K-pop.