Inari, Konkon, Koi Iroha follows Inari Fushimi, a shy and clumsy middle school student whose ordinary life changes after she rescues a fox from a river near the local shrine. In gratitude, Uka-no-Mitama-no-Kami, the shrine's goddess, grants Inari a fragment of divine power that lets her change her appearance by saying, "Inari, konkon." What begins as a strange blessing soon pulls her into a delicate balance between school life, friendship, and the hidden world of the gods.
As Inari learns how to use that power responsibly, she grows closer to Uka-sama and Kon while also trying to understand her feelings for Kouji Tanbabashi. The series blends gentle comedy, slice-of-life drama, and a soft supernatural tone, using small, intimate moments to show how human emotions and divine kindness can shape one another. Rather than chasing spectacle, Inari, Konkon, Koi Iroha focuses on trust, self-acceptance, and the effort to stay true to oneself while navigating the fragile ties between people and gods.